A look back at Jaguar's history — from a sidecar company to James Bond villains, to the latest rebranding controversy
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Aviva purchase of Direct Line 'to push up prices'
James Daley is concerned the takeover will reduce competition and lead to even higher insurance premiums, which have rocketed ...
Loungers shareholder 'furious' at £338m deal
Fund manager Downing said it was 'absolutely furious' about the proposed deal. And Gresham House said it would 'vote against ...
Hyundai Recalls 226,000 Cars Over Defective Rear-View Cameras
Hyundai is recalling almost a quarter of a million vehicles because of a problem with their rear-view cameras. A total of 226 ...
Jaguar’s Rebranding: A Comprehensive Exploration of Brand Metamorphosis
The brand is positioning itself to compete with high-end luxury vehicles, targeting customers who might consider a $200,000 ...
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
Why Jaguar's Copy Nothing campaign broke the internet - plus 5 ways to nail your next product launch
The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.
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Jaguar unapologetic in its rebrand, even after Elon Musk asks, ‘Do you sell cars?’ (VIDEO)
Jaguar is making a bold leap into the electric future, announcing plans to become fully electric by 2026. This marks the most ...