But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

Camera tech is allowing automakers like Jaguar and Polestar to ditch conventional glass rear windows, but today we’ve had a ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The iconic Jaguar face logo, which has been a staple on the grilles of Jaguar cars for the past two decades, has been replaced with a more modern and minimalist circular badge. This new badge ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

The brand is positioning itself to compete with high-end luxury vehicles, targeting customers who might consider a $200,000 ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

Get ready to experience that again every time you drive down the street in this 1967 Jaguar E-type convertible—the star car that featured in all three movies in the Austin Powers franchise.