Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Born from 1997 to 2012, Gen Z entered the financial world earlier than their predecessors. They are 45% more likely to start investing by age 21 than millennials were. But it’s not just their early ...

Britain’s Gen Z are broadly happy, but that happiness is declining. In the past, happiness followed a U-shape: people start happy, get sadder as they move into adulthood; then later in life, rebound ...

On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

Chau Luen Athletics is engaging Instagram, TikTok, and YouTube users with memes and creative content focused on keeping the ...

The power dynamic in the workplace is shifting as young workers prioritize individuality and meaningful work over climbing ...

TikTok was gone for 14 hours. That’s just about the length of a nonstop flight from Hawaii to New York, or a teenager’s ...

When Generation Z speaks, the world listens. Born between 1995 and 2012, this digitally fluent and socially conscious ...

Rep. Sara Jacobs, one of the youngest members of Congress, says her party needs to act on issues like the housing crisis.

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

Gen Z might put more pressure on itself than older coworkers. A survey conducted by Empower found that Gen Zers define ...