The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

But it’s already on some people’s radars, and those who plan ahead are busy buying up all of this year’s must-have gifts, so ...

The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their versatility and universal appeal, ...

Fisher-Price just dropped a Britney Spears set that features figurines of the original princess of pop music in some of her most iconic looks.