which offers a clothing subscription service for plus-size women; and Fame & Partners, which allows shoppers to design their own dresses. It’s too early to tell which ones will succeed.

The retail world wants me to wear baby tees, whereas I want to dress like Austin Butler, but the girl version.” ...

The UK’s first major sizing survey for women took place in 1952, and the findings were then used to inform clothing sizes.

The clothing is pricier ... US is variously reported to be between size 14 to 18, which means more women wear plus sizes than straight sizes in the US. You can purchase logo and accolade licensing ...