Email marketing took a big hit and slowly ... thrown around in the digital marketing world these days. Hyper-personalization essentially refers to curating emails that are personalized and made ...

As a result, personalization and data-backed insights are more critical than ever for making meaningful connections with your audiences. Here are five ways to overhaul your email marketing strategy in ...

A big part of that trend is personalization. Personalization is more than including a customer’s name in an email or ...

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked ...

We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say. The post Email marketers discuss the role of AI, iOS and the state of their ...

With these powerful additions, Litmus continues to establish itself as a one-stop shop for everything marketers need to optimize their emails, including email testing, personalization ...

Email is at the heart of the customer journey. Yet, with an average deliverability rate of 83.1%, 1 in 6 emails never even makes it to the inbox. Now you can protect emails with always-on email ...