Harnessing this additional data lets you create tailored offers and even run multiple versions of a campaign targeted at ...

Track, Measure, Optimize: Every modern direct mail campaign should leverage data. QR codes, PURLs, and coupon codes are easy ways to track engagement. Today, USPS offers Informed Delivery ...

In 2018, $46 million was spent by outside special interest groups, mostly on television ads, but that number is less than $3 ...

It used the technology to quickly create a campaign written from the perspective of Max and Whiskers, a dog and cat aided by ...

A piece of direct mail to this audience would probably cost somewhere between $170,000 – $200,000. A text to this same ...

WAHINGTON WATCHMy reaction to Donald Trump’s recent victory was very different than the one I had when he was first ...

While you can recycle election flyers that came in the mail, you actually can't recycle yard signs. Channel 13 looks into the impact both environmentally and politically.

Tampa Bay’s biggest donors are pouring millions into the 2024 presidential race, backing both Harris and Trump. Discover ...

When it comes to boosting engagement, direct mail campaign ideas are crucial to standing out from the crowd. Unlike emails or social media ads that can be easily overlooked, direct mail always ...

Committee to Stop an Unfair Tax spent $38,155.16 in October, putting $31,000 toward a direct mail campaign through Fox Printing in Hermitage. Green Lights for Nashville reported receiving $ ...

Reached for comment via text message, Gehr told the Outpost that he was on the board of Eureka Main Street at the time and ...