Harnessing this additional data lets you create tailored offers and even run multiple versions of a campaign targeted at ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

Chris LaCivita, the Republican strategist entrusted with returning Trump to the White House, has eye-opening deals with the ...

Track, Measure, Optimize: Every modern direct mail campaign should leverage data. QR codes, PURLs, and coupon codes are easy ways to track engagement. Today, USPS offers Informed Delivery ...

To create an effective direct-mail campaign, start by getting your name on as many mailing lists as possible. Junk mail isn't junk when you're trying to learn about direct mail. Obtain free ...

This series delves into the neuroscience behind direct mail, revealing how companies are crafting personalized campaigns that engage consumers more deeply and drive higher returns than traditional ...

A piece of direct mail to this audience would probably cost somewhere between $170,000 – $200,000. A text to this same ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

In 2018, $46 million was spent by outside special interest groups, mostly on television ads, but that number is less than $3 ...

and explores the best strategies for measuring the effectiveness of direct mail campaigns. The report features a range of examples where direct mail has been used to drive ROI and sustained growth.