Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

To finance the turnaround, the coffee chain is planning to open fewer locations over the next fiscal year. Starbucks CEO ...

"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...

I went to Starbucks to try its limited-edition drinks for the upcoming "Wicked" movie: Elphaba's cold brew and Glinda's Pink ...

Starbucks raised eyebrows with the Oleato, its olive oil-infused coffee, a year back. It seems that reactions haven't changed ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the ...

The holidays officially begin this week — at least at Starbucks — when the coffee chain rolls out its annual seasonal cups.

The coffee chain's holiday drinks hit stores on Thursday, Nov. 7 Starbucks Starbucks is ready to deck the halls. The coffee ...

Barbarians are coming to the gate. Just as Starbucks Corp.’s new Chief Executive Officer Brian Niccol begins to revamp the ...

For the 2024 holiday menu, Starbucks is bringing back old favorites and debuting a few new drinks. Here's a look at all the ...