BREAKING: Hawks All-Star Trae Young has signed with Jordan Brand ... 2024 Jordan's longevity in this area is more amazing than LeBron James' 22-year career of playing at a high level.

He was named the 14th highest-paid athlete in the world in 2024, sitting behind the likes of LeBron James, Lionel Messi ...

Following in his father's footsteps, Bronny James signed with Nike ... spotted wearing his father's shoes on the court and he played a role in the launch of LeBron's latest signature sneaker ...

I was better than him for about three weeks, and I enjoyed those three weeks because I saw something in that boy. He didn’t have it quite yet, but he was ...

Think of Michael Jordan’s Air Jordans, which redefined the sportswear industry, or LeBron James’ iconic Nike line ...

Nike athlete Giannis Antetokounmpo ditched brand warfare to accept free Adidas shoes from teammate Damian Lillard.

The 38-year-old Spanish tennis ace is retiring after the Davis Cup, but he’ll still have a robust portfolio of investments ...

Since his arrival in the NBA, Donovan Mitchell has been a scoring and leadership machine. What many don’t know is that his ...

USC revealed players will be outfitted in a Nike Vapor Edge Kobe 6 “USC” cleat that draws inspiration from one of his most ...

LeBron James and Bronny James formed the first father-son duo this offseason when they officially joined forces on the Los Angeles Lakers. Bronny was drafted 55th overall in the 2024 NBA draft ...