To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

Brands that embrace AR technology have great potential to create unique and engaging experiences that drive business results.

Smartphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely ...

Through extensive real-world experiments, researchers from Osaka University have identified the main barriers hindering ...

Explore the AR exhibition Looki Look by artist Aurélien Jeanney at Alliance Française, a fun interactive experience for all ...

Niantic, the privately-held Pokémon Go app parent company, brought the augmented-reality app to the masses in July of 2016, ...

Augmented Empire is a turn based strategy game with great production values and an intriguing story and characters.

Niantic's geospatial model is using geolocation data from scans players submit of real-world locations while playing the ...

The Hobonichi Globe, launched in August 2024 for the US and UK markets, brings a fascinating blend of education and technology to ...

Osaka, Japan – Smartphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely popular ...

The consumer augmented reality hardware market is one with significant potential, but limited results. AR smart glasses may ...