Philadelphia Eagles star A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy overnight to the hottest seller on Amazon.

During the Philadelphia Eagles' Wild Card win over the Green Bay Packers on Sunday, cameras caught WR A.J. Brown reading a book on the sidelines.

A.J. Brown had a novel idea to pass time on the bench during Philadelphia’s wild-card playoff game. The Eagles wide receiver passed on the playbook and checked out an inspirational title — Brown casually ignored the action on the field and flipped through the pages of “Inner Excellence” by Jim Murphy.