Chief Marketer2h
How Perry Ellis Leverages Email Marketing for First-Party Data
Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...
Chief Marketer1h
McDonald’s U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce
How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...
Chief Marketer4h
Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...
Chief Marketer4h
Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...
Chief Marketer6d
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product ...
Chief Marketer8d
5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing
Drawing insights from Holly Rollo's new book Power of Surge, here are five ways marketing has changed, requiring B2B software ...
Chief Marketer13d
Marketers on Fire
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting ...
Chief Marketer7d
B2B Technology
Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.
Chief Marketer9d
Marketers on Fire
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand. We spoke with Andjelic about her vision and strategy for ...