Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded ...

Many businesses struggle with ways to market themselves in today's competitive landscape, where there are more choices than ever for goods and services. As native Chattanoogans, our firm is getting ...

In today’s hyper-competitive wellness segment, Clean Juice stands out as the nation’s first USDA-certified organic juice bar franchise, a brand now spanning more than 65 locations across 19 states.

Social apps like TikTok and Instagram have become important in music marketing. Finding ways to break through on short-video feeds has become increasingly challenging, though. Business Insider is ...

The Kansas Department of Agriculture’s Marketing and Promotions Advisory Board will hold its regularly scheduled board ...

David Gasparyan is the founder & president of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. It’s time to take affiliate marketing seriously—83% of ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Your film could have the most incredible storyline, highest level of production, and outstanding acting, but it takes an audience—and a really big one at that—to become a blockbuster. That audience ...