Today’s consumer suffers from information saturation, including branding overload. Whether people are watching television, using their computers or surfing on their smartphones, digital content ...

Trial lawyers are master storytellers, and storytelling is a powerful art. It’s powerful because human beings communicate, ...

This essay proposes a set of terms for considering serial narratives across media, by focusing on the defining quality of seriality: the rhythmic, compositional, and sequential relationship between ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

A new study published in Science Advances reveals that the success of a story can be predicted by the number and intensity of narrative reversals, moments when the fortunes of characters dramatically ...

It’s been my habit, when faced with a question I cannot answer, to break into song. It happened once at a Harvard conference on narrative. Unable to think of a better story example, I began singing ...

Even the most effectively run businesses can experience periods of crisis. A well-crafted crisis communications plan can help ensure swift and accurate information sharing, reassure stakeholders and ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

How often do you really, deeply investigate the story or narrative you hold about yourself? The concepts of narrative therapy (as detailed in my new book, The Narrative Therapy Workbook for ...

What if literature was an invention for making us happier and healthier? wenjin chen/Getty Images Shortly after 335 B.C., within a newly built library tucked just east of Athens’ limestone city walls, ...