Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, illuminating its anti-advertising-on-Steam stance— GamingOnLinux ...

Valve, the parent company of Steam, is further bearing down on the issue of forced advertising on its platform. It has previously been opposed to games using advertisements to lock gameplay until ...

Arbitration, the conventional wisdom goes, is supposed to be quicker and more cost-effective than court proceedings.

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

However, Valve recently created a whole separate page ... service explicitly states that developers "should not utilize paid advertising as a business model in their game," and that for developers ...

Image via Steam While there is some debate on whether or not Valve has always had rules against paid advertising, the company has made one thing loud and clear: games that require players to watch ...

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to ...

Steam no longer permits 'paid advertising' as a revenue model for games listed on the platform. Games cannot force players to interact with ads or incentivize players to watch ads by offering them ...

Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The newly-remphasised rules from Valve - first reported by Gaming on Linux ...

I recently received a frantic phone call about a plumbing emergency. The hot water in one woman’s home would only last for 10 ...

such as giving players a reward for watching or engaging with advertising in their game.” Valve also touts that “Applications with advertising-based business models” are banned on their ...

Of course, advertising is a part of any publisher or developer's toolkit— it's just unacceptable as a core tenet of gameplay, as Valve has now made it extra clear by setting aside a dedicated ...