Nike to Shut Down Virtual Sneaker Label RTFKT

Nike to Shut Down Virtual Sneaker Label RTFKT Under New CEO
Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer.
Nike will shut down RTFKT, a subsidiary that made virtual sneakers for the metaverse
Nike's RTFKT, which makes virtual collectibles, including sneakers, on Monday announced it will cease operations by the end of January. A Nike RTFKT shoe was part of a recent sneaker exhibit at the Portland Art Museum. “Future Now: Virtual Sneakers to Cutting-Edge Kicks,” co-organized by the American Federation of Arts and the Bata Shoe Museum
Nike-Owned RTFKT to Shut Down Operations
The platform shared in a post on X that it will wind down its web3 operations by January of 2025, with plans to launch a new website to preserve its past projects. RTFKT also said it will launch one more drop this month: the MNLTH X featuring the Blade Drop,
Why sneakerheads think Nike-owned NFT studio RTFKT shut down
Nike purchased the NFT company RTFKT in 2021. RTFKT, the digital assets and NFT company Nike purchased in 2021, is shutting down. One sneakerhead said he’s surprised the partnership lasted as long as it did,
Nike Exits The NFT Market – Shuts Down Its NFT Studio RTFKT
Nike, an American athletic footwear and apparel company renowned for its sneaker, has announced plans to exit the NFT market in January 2025.
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