Latest news and live updates on the Macy’s Thanksgiving Day Parade. Follow the floats, Broadway performances, live musicians, marching bands and more.

The Macy's Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock reached a record 31.

The Macy’s Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers Thursday across linear and digital platforms, which is up 10% from last year’s 28.

Sarah Maslin Nir has covered the annual event in New York City through freezing temperatures, gusting winds and always crowded sidewalks.

Jimmy Fallon isn’t worried about his bizarre Macy’s Thanksgiving Day Parade performance, purportedly believing it’s good publicity for his new holiday album. The “Tonight Show” host, 50, was roasted by fans after wearing sunglasses during the parade,

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV audience for Macy’s Thanksgiving Day parade, was first published at The Desk.