Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from ...

Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, ...

Recruitment is changing as employers continue to scramble for employees, in-person networking is still a thing of the past, and in-person interaction is just now slowly making a comeback. Recruiting ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

If some keywords are good, then more must be better, right? That’s the simple logic behind keyword stuffing as a ranking factor. In the early days of web search, way before SEO was a thing, Google ...

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...

A website is important for any small business, so you probably already have one. However, a website must rank high in search engine results to get high traffic, so optimizing it should be one of your ...

Finding the right keywords is crucial for getting past an ATS and putting your resume into the hands of the hiring manager. The applicant tracking system, often referred to as ATS, is the employer’s ...

Recruiters routinely look up keywords using "and," or," or "not" to track down job candidates. Three recruiters shared how job seekers can optimize their profiles for this boolean methodology. They ...