The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an Irish court for the sexual assault of a woman in 2018.

In the wake of a High Court jury's verdict finding Conor McGregor liable for the 2018 sexual assault of Nikita Hand, significant repercussions have unfolded for the former UFC champion's business ventures.

Hitman developer IO Interactive is distancing itself and its popular franchise from controversial mixed marital arts fighter Conor McGregor following a recent Irish High Court ruling in which a jury found him liable for sexually assaulting a woman in 2018.

Hitman developer IO Interactive has announced that it has stopped working with MMA fighter Conor McGregor, who was added to the game as an Elusive Target in June, following a civil trial ruling that found him liable for assault against a woman who accused him of raping her in 2018.

Daniel Cormier has weighed in on the sexual assault case involving Conor McGregor, warning that his career may suffer lasting "effects."

Two companies have cut ties with Conor McGregor after a civil court jury in Ireland ruled last week that he must pay nearly 250,000 Euros ($257,000) to a woman who accused the mixed martial arts fight

MMA fighter Conor McGregor, who lost a civil rape case on Friday, has said he will instruct his legal team to appeal the verdict, as large crowds in Dublin showed support to the woman involved in the case.

Conor McGregor has been dropped as the face of Proper No. Twelve whiskey and from the Hitman video game, after being ordered to pay almost €250,000 to a woman who accused him of rape. Nikita Hand accused the former UFC champion of raping her in a Dublin hotel six years ago,

Conor McGregor’s longtime fiancée, Dee Devlin, issued her first public statements Wednesday since the former UFC champion was found liable for sexual assault.