and iPhone 14 Pro Max. Apple introduced a relatively large redesign for the iPhone 12 — and usually, the company keeps designs around for three cycles. In other words, as expected, Apple hasn ...

Then came the iPhone 12 Pro Max, which retained the $1,099 starting ... launching at $1,099 with the same 128GB base model.

While the 256GB 15 Pro Max was the same price as the 256GB iPhone 14 Pro Max, it still meant the price of entry was $100 more that year — a trend that Apple continued with the iPhone 16 Pro Max.