Over the years, the Firecracker 250 became the Firecracker 400, then took on the names of both Pepsi and Coke, moved to the first Saturday of July, then to nighttime, and now to late August.

The Coke Zero Sugar 400, the last NASCAR race before the Cup Series playoffs, ran Saturday, August 26 at Daytona International Speedway. Daytona Beach News-Journal ...

Richard Childress Racing is set to introduce huge changes as it eyes an expansion in its NASCAR Cup Series operations for ...

We all know someone who is a little too obsessed with their Diet Coke. Or Coke Zero. Dr. Pepper has a sizable following as well. Try to give these folks anything but their chosen juice ...

Leigh Diffey, a veteran play-by-play commentator who just covered the Olympics in Paris, is set to take over the lead role for Nascar on NBC starting with the Coke Zero Sugar 400 at Daytona on Aug ...

If you like your Coke Zero exactly the way it is now, it might be time to start stockpiling it. Coca-Cola announced plans to stop selling Coke Zero in the US in August, replacing it with a ...

Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games. Coke Zero has teamed up with the National Collegiate Athletic ...