Ezgi Aslan, 21, said she believed the ancient beauty rituals strengthened the skin itself, more so than modern products.

Play now! Moore tackled the issues of beauty and aging head-on in one of her latest projects, The Substance, wh ...

While it's expected for certain "old-fashioned" beauty products and techniques to become less popular as decades go by, they ...

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

The beauty industry is both a vital component of the U.S. economy and an influential player in shaping consumer behavior and ...

Ulta Beauty Black Friday 2024 sale is live, offering the best deals on beauty products. The US beauty retailer is running up ...

But there is one beauty rule I have never, ever broken: don’t mess with your natural eyebrows. I can’t quite remember exactly ...

Omega-7s, which have frequently been called the “beauty omegas,” act at the cellular level to support healthy and beautiful ...

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

Advent calendars are a fun way to treat yourself or someone else The holiday season is known for some of the best drops in ...

They say: A liquid foundation that acts as a “blurring elixir,” offering light-to-medium coverage and a second-skin finish.

Give the gift of beauty with these Sephora Favorites sets, featuring the retailer's most popular products — details here ...