But every head coach has different expectations of their players, particularly on what they should be doing on the sidelines. Yet, don’t expect Eagles coach Nick Sirianni to stop Brown from reading that book. In fact, he’s known about it for a long time now.

"Inner Excellence," written by Jim Murphy, is a self-help book. According to its website, the book helps train your mind for extraordinary performance and live the best possible life. It helps you perform with freedom under pressure – all things Brown has done this season.

Eagles wide receiver A.J. Brown ignited a public kerfuffle Sunday when he was spotted reading a book — Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life, by Jim Murphy — to inspire himself during the team’s wild-card victory over the Green Bay Packers.