Things are changing fast at Xbox as it continues its march toward becoming what is essentially a third party publisher…that also makes hardware.

Xbox boss Phil Spencer says he is pleased with Microsoft's multiplatform push Spencer says there are no "red lines" when it comes to releasing more Xbox games on other platforms Spencer thinks "the ball is moving in the right direction" Microsoft's gaming head Phil Spencer has said that there are no "red lines" regarding the release of more Xbox games on PlayStation.

In an interview with Bloomberg reporter Dina Bass, Microsoft Gaming CEO Phil Spencer touched on a number of topics regarding the Xbox business. Per Spencer, the experiment of bringing some former Xbox exclusives to PlayStation and Nintendo consoles has been a success.

We want all the games playable across all of those. We want them to be Play Anywhere.” Microsoft’s “This is an Xbox” marketing campaign will go live across various cities including San Francisco, Atlanta, Chicago, Sydney, Melbourne, Brisbane ...

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.