Will Ahmed is on a mission to unlock human performance. The 34-year-old chief executive and founder of fitness technology firm Whoop has built the Boston-based company into a $3.6 billion brand ...

Look better. Feel better. Measure it. Will Ahmed is the cofounder and CEO of Whoop, a Boston-based company that developed wearable technology to promote fitness and health — whose products have ...

Whoop founder and CEO Will Ahmed wrote on X, formerly Twitter, about why the company had suddenly made a policy change. He ...

Whoop chief executive Will Ahmed said after the investment round was announced that the wearables company has ambitions to build the health monitoring aspects of the device. "Over the course of ...

Why a Tech Power Player? For advances in consumer technology and embedding AI. As the CEO of Whoop, Ahmed has advanced consumer technology and built the company from the ground up. Whoop’s ...

The Whoop band focuses on recovery as well as workout intensity. How this wearable tech startup scored a starring role in Joe Rogan’s Sober October challenge Fans can follow how no booze affects ...