The 34-year-old chief executive and founder of fitness technology firm Whoop has built the Boston-based company into a $3.6 billion brand ... where its massive logo now hovers just under the ...

The brand hasn’t given us any confirmed dates, although the new band is rumoured to drop in the final months of 2024. Given the time between the launches of the Whoop 3.0 and 4.0, it’s probabl ...