The materials we coat our buildings with can have a big influence on their ability to reflect heat from the Sun and overall energy efficiency. Engineers at Purdue University have been at the cutting ...

From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s palette. This color provides a natural way for light from the sun to reflect back from the Earth’s surface and ...

A Purdue professor invented the "world's whitest paint" in 2021, which could reflect over 98% of sunlight to cool buildings and combat climate change. Despite significant media attention and praise, ...

White or reflective paint is more effective at cooling cities than covering roofs in solar panels or greenery, scientists say, and could offer some relief on extremely hot summer days. Two separate ...

Brilliantly whitewashed houses are a familiar sight in hot countries, from Morocco to Greece. In fact, white-painted roofs “have been used to cool buildings for centuries”, said The Guardian. But ...

To stabilize global temperatures, humanity needs to replace the energy basis of industrial modernity. We must build vast constellations of wind and solar farms, lace continents with high-voltage ...