Nestled amidst the breaking Granite dells, Watson Lake in Prescott is a stunning reservoir that beckons nature enthusiasts. With its crystal-clear waters and picturesque hiking trials, the lake is, at ...

This weekend’s Pure Imagination Festival in Prescott is nothing if not ambitious. The two-day music festival and outdoor event at Watson Lake Park approximately 60 miles north of the Valley on Friday ...

The Flaming Lips will headline the 2024 Pure Imagination Music Festival on a tour celebrating the 20th anniversary of their seminal “Yoshimi Battles the Pink Robots” album when the festival returns to ...

Pure Imagination Festival has revealed the artist lineup for its 2024 showing. This marks the female-founded and curated festival’s third presentation, returning on May 17 and 18 to Prescott, Ariz.’s ...

Festival promoters these days seem to be in a constant race to prove that bigger is better with massive lineups, over-the-top production and nonstop hype. Meanwhile, the Pure Imagination Festival in ...