At the beginning of a client relationship I’ll always ask if a brand has a tone of voice guide they can refer me to, but since so many people treat tone of voice guides as an unnecessary piece of ...

Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...

Developing a strong online reputation for a business or personal brand goes beyond the allure of a blue verification mark or amassing countless likes and comments. Drawing from my own experience, I ...

Before launching, a company is often still refining its identity and values, which makes building a strong brand voice right from the get-go somewhat of a conundrum. Without a deep understanding of ...

Volume: This is how quietly or loudly you’re speaking. The volume of your voice will change depending on the situation and whatever emotions you may be feeling—and it can affect how other people ...