Countless businesses spend many hours and a lot of money developing taglines and slogans to try to convince their customers they offer something others do not. When used correctly, taglines can be ...

KFC chicken fried snack box on table in restaurant - Manee_Meena/Shutterstock You know a slogan is working when you don't ...

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

Words matter. Many companies – and most top government contractors – use the few words of a slogan or tagline to convey who they are, what they do or what their customers can expect from them. Unlike ...

What company do you think of when you hear “Takes a licking and keeps on ticking”? How about “Relief is just a swallow away”? Or “Like a good neighbor (company) is there”? Slogans such as these are ...

Dan Wieden says he tweaked the last words of executed killer Gary Gilmore to create Nike%27s slogan Sports business experts note the rarity of a slogan such as %27Just Do It%27 enduring for decades ...

In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A ...

A business slogan is a short phrase that serves as a very brief representation of a product or company. When written well, a slogan instantly evokes emotions and ideas and associates them with a brand ...

You might think that a slogan is a modern concept, but the Oxford English Dictionary traces the word back to the year 1513, referring to a battle cry of Scottish Highlanders. The Scottish clans liked ...

The Washington Post has changed its slogan to “Democracy Dies in Darkness,” presumably in response to its ongoing battle with President Donald Trump. A newspaper changing its slogan is a rare event.