Stunts like Range Rover climbing the 999 steps to Heaven’s Gate in China are fascinating to watch when successful, and cringeworthy when they go awry. The latter happened to Chinese automaker Chery ...
In 2018, Land Rover took the Range Rover Sport, which had just undergone a refresh, to China for an advertorial stunt, sending the SUV to Tianmen Mountain, where it scaled 999 steps to reach the ...
Hosted on MSN
Chinese car fails to recreate Range Rover’s viral ‘Stairway to Heaven’ climb, crashes through guardrail
A Chinese automaker has apologised after their SUV failed to recreate the viral Range Rover ‘Stairway to Heaven’ stunt and crashed through a guardrail. Chery, one of China’s largest auto manufacturers ...
Be careful with your marketing stunts around national landmarks. That should be the take-home message from Chery Automobile’s recent attempt to measure itself up against Land Rover, an attempt that ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results