Are you looking for a data-driven way to connect with your target audience and secure more sales? If you answered yes, a compelling case study could be just the thing you need. Case studies are ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

When I was a faculty member, case studies were one of my favorite tools in the classroom. They invited students to wrestle with real-world problems, practice decision-making and see how abstract ideas ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

While it might be an overused phrase — “no need to reinvent the wheel” — there is a lot to be learned from others who have tackled and found solutions to safety issues that many companies face. In ...

HR analytics case studies are detailed analyses of specific human resources-related scenarios or problems using data-driven and analytical approaches. These case studies typically involve the use of ...

The Case of São Paulo, Brazil: Optimizing Wastewater treatment plants in the metropolitan area of Sao Paulo This case study focuses on the experience of São Paulo, Brazil and SABESP (Companhia de ...