Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

Manufacturers spend more than $150 billion a year on product packaging, or roughly 7 to 10 cents of every dollar that goes into a product. Much of that is designed to make goods attractive ...

Viking is a manufacturing and distributor of wood crates, cases, metal containers, corrugated packaging and dangerous ...

One way authenticity can be conveyed is by minimizing the use of stock photography in packaging, instead showcasing actual faces and stories behind the product. Businesses must be completely honest ...

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic. The infographic provides a look at the various elements of ...