Fact checked by Ariel Courage Reviewed by Robert C. Kelly In economics, price elasticity is a measure of how reactive the marketplace is to a change in price for a given product. However, price ...

Generally speaking, it's how demand changes with the change in the cost of products. In economics, price sensitivity is commonly measured using the price elasticity of demand, or the measure of ...

Price elasticity is a rear-view mirror metric that allows a marketer to know the impact on demand after the change in price ... of the spectrum is a brand that is "perfectly inelastic," meaning it can ...