The new Blackwell architecture holds benefits for gamers as well as generative AI fans. There's just something about a new graphics processor architecture that gets everyone's juices flowing, either to covet it or complain. Or oddly, sometimes both. So happy CES 2025 from Nvidia!

Here they are! Nvidia's RTX 50-series GPUs, based on its 'Blackwell' architecture, are coming soon, with giant performance boosts in tow for gaming and content creation with AI models.

Blackwell has arrived. At CES on Monday night, Nvidia unveiled its long-awaited next generation of GeForce RTX graphics cards based on its latest Blackwell microarchitecture, and the race will soon begin by AI outfits training large language models and PC gamers alike to gobble up these new cards as soon as they are released.

The new GeForce RTX 5090 is the top of the line and the star of the show (so much so that it actually leaked just hours before it was officially unveiled), but Nvidia is actually launching four new 50-series GPUs at CES 2025, with the desktop models starting to ship this month and laptop versions arriving in March.

Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.