Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

The iconic British luxury automaker is undergoing a major brand overhaul. With its official debut around the corner, Jaguar’s ...

It was previously announced that it will soon be an electric-only brand and that models like the XE, XF, F-Type and E-Pace will go off shelves the world over. The first all-electric Jaguar EV under ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

The British luxury automaker is undergoing its most significant transformation in its 90-year history. Jaguar’s new look ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

JAGUAR have unveiled a new logo as part of their re-branding to electric only models. The luxury car manufacturer sparked a ...

Jaguar introduces a fresh logo and its first next-gen EV images, symbolising its shift to a fully electric lineup by 2026.

The low slung profile of the car is also supposed to harken back to Jaguar’s of old. While company founder Sir William Lyons ...

JAGUAR raised eyebrows with their new promotional video and images amid a major re-brand. The luxury car manufacturer ...