Every April, patrons walk into Augusta National Golf Club and spend without hesitation. Hundreds of dollars in the Golf Shop is routine, and for some, it goes past a thousand. The logo on those items ...

Augusta National membership unlocks a world fans will never see, from private access to the course to traditions money can’t ...

Long before viral Masters merch hauls on TikToks, the logo featuring a map of the United States and a flag planted in Augusta, Georgia has been the epitome of #IYKYK clothing.

Viktor Hovland has made five eagles in his six Masters starts—which means two things: 1. He’s better at golf than everyone reading this. 2. He has five crystal glasses gathering dust in his house.

The Masters has become a fashion showcase for the golf world over the past few years, with apparel companies unveiling ...

With the 90th Masters set to start April 9 — the tournament wasn't played two years because of World War II — nothing in sports compares when it comes to traditions and long-standing customs.