In a volatile market, it can be a good idea to remind ourselves (and our colleagues) that there’s a strong business case for ESG and sustainability. Last week, The Guardian launched the "89 Percent ...

The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while ...

As technology has advanced, so too have the ways in which marketers are able to gather data about those they are trying to market to. From sending direct surveys to monitoring clicks, marketers are ...

The Marketing + Media Alliance (MMA) proudly announces the winners of the SMARTIES™ X Global 2025 Awards, recognizing the ...

Rather than media budgets size, global fame or creative boldness, it is the daily orientation towards effectiveness that drives their success.. That’s the key lesson emerging from the latest Global ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most ...

As the name suggests, a micro influencer marketing platform is a tool that simplifies the process of running campaigns with micro influencers. These platforms enable brands to find the right ...

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three years. About 43% of marketing pros already use AI to automate repetitive tasks ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Transit advertising has become one of the most effective and affordable ways for brands to gain massive visibility in busy urban environments. As millions of people rely on public transportation every ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...