Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

Programmatic in-console advertising is set to be a key opportunity in 2026. adWMG connects console and mobile ecosystems, ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

The Global Mobile Gaming UA Trends & Strategy Report 2025, offers a comprehensive look at how mobile game user acquisition ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the US August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic ...

The first Gaming Summit at Advertising Week New York 2025 will explore gaming's role in brand engagement and advertising strategies. Super League, a leader in playable media and mobile gaming ...

AppLovin Corporation APP has emerged as a dominant force in the mobile advertising ecosystem, thanks to the strong performance of its AI engine, Axon 2. Launched in the second quarter of 2023, Axon 2 ...

AppLovin is transforming into a pure-play software company, leveraging its AI-driven AXON platform to disrupt digital advertising beyond mobile gaming. The company’s advertising segment is the primary ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia ...

As a maker of both TVs and mobile devices, Samsung is in a position to benefit from an offering such as Mobile Conversion. Three-quarters of U.S. households own at least one Samsung device, and the ...

AppLovin (APP) has long been recognized as a driving force in mobile gaming advertising, helping game developers scale efficiently. While gaming remains its core business, the company's recent ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...