The National Quality Forum‘s Board of Directors has approved for endorsement a measurement framework for individuals with multiple chronic conditions. The framework addresses the complex circumstances ...

The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...

Measurement frameworks can shift anecdotal validation to trackable results, offering proof that behavioral healthcare can generate tangible ROI. Despite decades of evidence linking behavioral health ...

With revenue in the global in-game advertising market expected to hit $124.45 billion this year, the Interactive Advertising Bureau (IAB) is working to provide brands with an elevated measurement ...

The nation is facing a health crisis. For the first time since the early 20th century, life expectancy has been falling in some vulnerable communities largely due to recent epidemics of suicide and ...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

The National Institute of Standards and Technology (NIST) published its Artificial Intelligence Risk Management Framework (NIST AI 100-1) in January 2023. The NIST AI Framework consists of 19 ...

A five-measure framework for indicating quality of care in transitions for patients with complex conditions may help drive improvements in care, according to an article published in the British ...

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an ...

The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC ...