Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital and physical touchpoints.

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

"The reason why we have been in business for 125 years is because we have been innovative, but we have never innovated on our own, it always came through a partnership. "That is what drives mostly for ...

Influencer marketing is not one-size-fits-all. While one-time partnerships can be effective for product launches or seasonal campaigns, long-term collaborations build deeper connections and ...

Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve. The ...

Once you've assessed the current situation, start creating plans that will form the foundation for a more innovative and effective marketing communications department—one that will attract, develop, ...

Online fashion retailer THE ICONIC is launching in-package advertising in a deal with Source Partnerships. Brands can now ...