Focus group Qualitative information provided in the form of opinions, feelings and attitudes Can be difficult to analyse qualitative information Topics can be explored in some depth Expensive Hall ...

In 1989 the Market Research Development Fund commissioned an experiment involving the... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and ...

Market reports are industry specific. They may give specific information about an industry as a whole. An example of information that could be found in a market report would be ‘46 per cent of ...