See what’s changed The updated logo, which adds new classical architectural details, is a direct reflection ... power of branding From FIFA's latest design to a hot AI startup's barely-there ...

Global Creative Director Connie Birdsall told Co.Design. "It was like ... The post The Hidden Detail on the Starbucks Logo ...

As the name suggests, it’s meant to evoke both an airplane and a fleur-de-lis—a stark contrast to the former logo, which simply shoehorned a plane into a scene dominated by the iris design. “ ...