We’ve featured Jon Lazar’s excellent customised Lego Friends Dolls before, but he’s back, and it’s not just Superheroines getting the treatment this time – a veritable gamut of Pop culture heroes have ...

With much anticipation from LEGO lovers, the Danish company launched their new "Friends" line last December targeted at young girls. Now, these five cute mini-dolls are at the center of the latest ...

Lego’s ‘Friends’ dolls are a popular, if problematic, piece of gendered merchandising – but in the hands of creative Lego fans they can become something much cooler. We’ve had Lego Superfriends, and ...

LOS ANGELES — Lego’s newest toy, plastic dolls with slim bodies and budding breasts, are raising the ire of feminists — and profits of the popular Danish toy maker. Though better known for its plastic ...

Playtime could broaden kids' perspectives and ideas of what is "good" when it comes to body image, as new, diverse toys come onto the market, sociologists say. Last week, Mattel announced a new line ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Lego Our Hogwarts letters may be years late at this point, but this new Lego Harry Potter ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...