The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...

Jaguar has unveiled a new logo which has combined upper and lower case letters into one word as it promises its future will ...

The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ...

Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...

Along with a new typeface, Jaguar has three new elements that will feature on its products and communication material. Tap ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.