The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

Jaguar, the British luxury automaker that used to manufacture the I-Pace electric crossover, is starting fresh from a clean ...

The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ...

As part of a grand plan for reinvention, Jaguar will introduce a completely new design language where new cars will look "as ...

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...

Jaguar has unveiled a new logo which has combined upper and lower case letters into one word as it promises its future will ...

Jaguar has hinted at its future by launching a new emblem that removes the famous pouncing cat. Many drivers have split ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...