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Europe, Instagram and Facebook
In Europe, Instagram Ads Are About to Get Less Personal
The Facebook and Instagram owner faces pressure in Europe to ask before using data to target ads or train artificial intelligence.
Meta to offer Facebook and Instagram users in Europe less personalized ads after pressure from regulators
Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.
Facebook and Instagram users in Europe can opt for less personalized ads
Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription
Instagram and Facebook add choice for fewer targeted ads in Europe
Currently Facebook and
Instagram
users have to choose between a paying for an
ad
-free version or a free version with personalized
ads
, a choice EU officials say is unfair. Jens Büttner/dpa Facebook and
Instagram
are giving users in Europe the new option ...
Meta Offers Less Personalised Ads for EU Users to Appease Regulators
Personalised advertising boosts revenue for companies, Meta said in a press release. It referenced an in-house study showing that Apple’s App Tracking Transparency requirement mandates that iOS apps must ask users for permission to share their data-led companies to increase prices by at least 3.4% as their ads became less effective.
Meta is making ads less personalised on Instagram and Facebook in the Europe
Meta is introducing a new ad option in Europe that allows Facebook and Instagram users to opt for less data tracking. This free option will show ads based on basic demographics and current browsing activity rather than extensive user history.
Meta reduces EU Facebook and Instagram subscription fees by 40%
Meta has reduced the price of its ad-free subscription versions of Facebook and Instagram by 40 per cent for European Union (EU) users. This has been done to comply with regulatory demands in the region,
Meta will reportedly bring ads to Threads
Meta to introduce ads on Threads in early 2025, the Information reports
Meta Platforms plans to introduce advertisements to its social media app Threads early next year, the Information reported on Wednesday, citing three people with direct knowledge of the plans.
Brace Yourself for Ads on Threads in January
With X users flocking to alternatives after the US election, it may not be the worst time for Threads to cash in. 'At the end of the day, we're a business,' Instagram Head Adam Mosseri said in April.
Meta’s planning to bring ads on Threads, starting from January 2025: Report
Meta Platforms plans to roll out advertisements on its social media app Threads, with a small number of advertisers likely to join at launch. The change could be visible by early next year.
FiercePharma
18h
FDA slams Merz over 'misleading' Instagram ad for Botox rival
A strand of Merz Pharmaceuticals’ star-studded promotion of the anti-wrinkle drug Xeomin has landed it a reprimand from the ...
9d
on MSN
Google and Meta are blocking political ads to combat misinformation. Some experts say it’s too late
Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...
2d
on MSN
Meta cuts the price of its ad-free plan by 40 percent in a bid to sate EU regulators
Meta is making some changes to its advertising model in the EU in a bid to win over regulators. Along with reducing the price ...
3d
on MSN
Instagram just fixed its worst habit, and I couldn’t be happier
Instagram will no longer refresh when the app is opened The change was confirmed in an Instagram story by Instagram head Adam Mosseri This solves a frustrating long-term issue with the app Instagram ...
14h
on MSN
Meta hit with $840 million EU fine over antitrust concerns
The European Commission, the executive arm of the European Union, has hit Meta, the company that owns Facebook, Instagram, ...
12h
EU Fines Meta $843M For Tying Marketplace to Facebook, Harming Competitors
Meta Platforms has been fined 797.72 million euros ($843.31 million) by European regulators over alleged harm to other ...
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