You don’t have to be an influencer to get attention on social media, and your posts don’t need to rack up a million views in order to make a difference to your bottom line. For small businesses, what ...

The hook is the most important part of anything you write, whether in an email, social media post, or YouTube video. Even in a real life conversation. The first line is what makes people pay attention ...

Social media is a never-ending conveyor belt of content. Keeping up on trends, posting regularly, and offering insightful comments can lead to higher engagement but also serious burnout. I should know ...