The project leader, Geely Design's Vice President Guy Burgoyne, says the shape has been inspired by retro 8-bit design — it is literally meant to look like an icon, as in an icon for an application.

Of the sum, RM170mil will be paid via a cash injection, with the remaining RM290mil as a transfer of Geely’s Boyue sports utility vehicle (SUV) platform to Proton. Cancel anytime. No ads.

KUALA LUMPUR, Oct 29 — Proton made a big splash last weekend by announcing RM120,000 is the estimated price tag for its first ...

KUALA LUMPUR: Proton Holdings Bhd (Proton) is working closely with its partner Zhejiang Geely Holding Ltd (Geely) to explore model enhancement activities. Proton said collaborative efforts between ...